What is applegate Art?That is a good question and may not have an answer. I'd say it's anything that is produced creatively/artistically by me and/or ML. Assemblages, paintings, graphic design, web design, painted furniture, concepts...you name it. And it's the concepts that make the definition hard. Also why I think art/artist is limiting. If you have the time, read what it says on the Visionary Art web site I have linked in the studio tour. This is close as I can find of an outside source describing what I do. It is more than art. Art is merely the vehicle to transport the concept.
This makes marketing/branding difficult. It also means I am not interested in following any academic solutions, at least only to a certain point. Yes, I'd like to sell, but the bottom line isn't the sale at all. It is the same as if I wrote a book, I'd like someone to read what I have written. When I create a piece of art, I'd like someone to look at it and share my message, thoughts, feelings. If it sells, fine, maybe I can then pay the rent. But what's most important is if someone would take the time to really look at a piece like "Sticking to My Guns" and not only appreciate the spiritual message involved, but also take notice of the actual construction details of the making of the piece. My expectations are high, I know. But they are there. It does not happen very often, a fact that I can handle better at some times than others. But as you notice, it doesn't stop the process, as I guess I will always create no matter what. I can't help not to. This is why I cringed when someone yesterday referred to what I do as a "hobby".
